The omnichannel strategy that leading companies use to drive reach, retention, and revenue.
In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers choose how and when to engage with brands. So how do we look beyond stand-alone brand experiences to create meaningful, ongoing engagement that customers will want to seek out and maintain on their own?
This is your customer engagement toolkit—a comprehensive starting point in developing the right omnichannel engagement strategy for your company:
- Part One: Why Customer Engagement Matters
- Part Two: The Customer Engagement Ladder
- Part Three: How to Develop Your Engagement Strategy:
- Organizational alignment
- Engagement strategy design
- Omni-channel engagement tactics
- Pilot and scale
- Measure and manage
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