Generative AI for Content Creation: Valmont’s Digital Strategy Innovation
Valmont Industries, a leader in the agricultural sector, operates with a large global client base composed of irrigation dealers. Valley Irrigation is its precision irrigation company.
Industry: Retail & Ecommerce
Savings
in cost & labor
Improved
quality of content
Enhanced
engagement
Challenge
As it expanded its ecommerce capabilities, Valley Irrigation was experiencing a challenge with needing to create, update, and source product images, which was essential for launching its digital ecommerce solution. The manual effort would involve considerable time and effort from operations and subject matter experts, along with a significant increase in labor cost. The goal? Save hundreds of thousands of dollars annually by adopting generative AI for content creation, speed up the process, and reduce the need to add more human labor for these tasks.
The challenge? Valley Irrigation needed a technology partner with demonstrated expertise in generative AI to help define the strategy, design the solution, and automate the generation of product copy and images, integrated into the main digital ecommerce solution.
The partner? With a trusted, well-cultivated partnership of more than a decade that has accomplished some of Valmont’s most difficult and complex goals, it looked once again to Concentrix to support Valley Irrigation.
Solution
To tackle this challenge, Concentrix collaborated with internal service line partners at Valmont to devise a proof of concept (POC) utilizing innovative generative AI technology. This involved:
- Demonstrating exceptional domain knowledge, technical acumen, and project management skills.
- Effectively leading cross-functional teams of developers, data scientists, and business teams, ensuring seamless collaboration and timely delivery.
- Taking a proactive approach to problem-solving, addressing challenges with creativity to ensure the platform met (and exceeded) expectations.
- Introducing innovative workflows that reduced content generation time and improved the quality of the ecommerce catalog’s content.
- Demonstrating the effectiveness of the generative AI solution through a successful POC, followed by implementing a minimum viable product (MVP) rollout.
Adopting generative AI for content creation enabled the creation of personalized product descriptions, imagery from multiple perspectives, and technical specifications, allowing Valley Irrigation’s dealers to access tailored, high-quality content and resources more efficiently than ever before.
“The Concentrix team was entrusted with AI content creation, first in a POC, and then an MVP rollout created for the new B2B ecommerce site for Valley Irrigation dealers. Their expertise, leadership, and commitment to excellence were instrumental in the successful development and implementation of this transformative tool.”
– Heidi Hough, VP of Global Dealer Enablement, Valmont Industries
Outcomes
The impact of deploying AI for content creation implementation was substantial
Cost & Labor Savings: Valley Irrigation realized hundreds of thousands of dollars in annual savings related to content creation.
Improved Quality of Content: The product copy generated was more complete, easier to read, and provided a standardized format for the dealers. The generated images in many cases are the only images available for this product line, as most are not available in the public domain.
Time Efficiency: The time required to generate high-quality content was significantly reduced. This dramatically improves Valmont’s ability to scale content for its ecommerce catalog.
Enhanced Engagement: The introduction of the content platform led to improved dealer engagement and satisfaction.
The POC took just two months, demonstrating rapid progress and marking a turning point in Valley Irrigation’s digital strategy, followed by full implementation of the MVP. Future project phases are already being planned with Concentrix as a result of our demonstration of generative AI expertise and ability to deliver.
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