Transforming Email Response Efficiency with Intelligent Automation

How Concentrix helped a leading UK retail chain reduce handling time, cut costs, and boost adoption through AI-powered automation

Insights / Case Study

At a Glance

Industry: Retail & Ecommerce

Success Highlights

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Challenge

In a UK-based retail chain, customer emails were processed within Salesforce. However, the knowledge base was not integrated with Salesforce and was instead stored in PDF and word formats on the client’s Google Drive. This led to:

  • Manual searches for relevant documents based on customer emails and query keywords.
  • Delayed information retrieval and risk of irrelevant results.
  • Manual handling of simple emails, such as positive feedback.

These inefficiencies increased handling time and impacted overall productivity.

Transforming Email Response Efficiency with Intelligent Automation

Solution

Concentrix introduced iX Hello™ powered solution. By leveraging advanced automation and intelligent data processing, it seamlessly integrated the client’s knowledge base and quality framework to deliver accurate, on-brand responses in real time. This solution eliminated manual effort, accelerated turnaround, and ensured consistent quality across every interaction.

  • Integrated the client’s complete knowledge base and quality framework for seamless access
  • Recommended the appropriate case category, subject line, and next steps for accurate resolution
  • Generated on-brand responses aligned with the client’s communication style
  • Automatically evaluated response quality using the established framework
  • Highlighted key issues, identified product names, and clearly outlined outcomes
  • Continuously updated drafts in real time as additional context was provided

This streamlined email response processes and reduced manual effort significantly.

Business Impact

The implementation of iX Hello™ delivered measurable business benefits, driving efficiency and cost savings at scale. By automating manual processes and ensuring consistent, high-quality responses, the solution significantly improved operational performance and user adoption.

29% Reduction in Average Handling Time (AHT)

$260K Annual Client Savings

~90% Adoption Rate

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