DATA & ANALYTICS
Engineer data and intelligence to drive the right outcomes.
In a world changing at lightning speed, keeping pace with evolving customer needs and behaviors is immensely challenging. Without meaningful data and insights to point the way, it’s nearly impossible. We arm you with intelligence to make the right data-driven decisions that will yield the outcomes you need to achieve your business goals—to inform, question, and direct actions across your organization. We draw upon the best available analytics technologies and business intelligence (BI) platforms to accelerate insights and data-driven outcomes, and deliver measurable value. By integrating modernized data architecture, visualization, self-service analytics, and data science methods, we give you the insights to problem-solve, strategize, manage, and optimize.
Intelligence Strategy
Accelerate and enable the adoption, confidence, and usage of engineered intelligence for business value outcomes. We work with you to define your vision, aligning on business priorities to create a modern intelligence strategy to drive performance and competitive advantage. We’ll assess your maturity and build a targeted strategy and roadmap to enable you to operationalize analytics, AI, and cloud technologies at speed and scale.
Data Engineering
Fuel engineered intelligence with data in a responsive and secured ecosystem, including the cloud. We have hands-on expertise using cutting-edge technologies and platforms to modernize your data strategy, governance, and operating models, with a focus on creating insights to drive business outcomes.
- Data strategy
- Data architecture
- Data enrichment
- Data governance
- Data management
Advanced Analytics
Use AI and machine learning tools to automate tasks, make sense of unstructured data, and predict outcomes before they occur. We’ll empower your business with deeper insights created by intelligent solutions to simplify critical business processes and make decisions in real time.
- Real-time analytics
- Predictive analytics
- Prescriptive analytics
- Augmented analytics
- Natural language processing (NLP) & speech analytics
Business Insights
Empower people and systems with engineered intelligence for enhanced and faster decision-making with greater confidence. We help you create an environment where your team can analyze data faster, with more self-service tools to enable your business to become data-driven.
- Business analytics
- Data warehousing
- BI reporting analytics
- Self-service analytics
Marketing Analytics
Increased digital activity is allowing you to create a person-level view of your target audience. By combining technology, data, and analytics, we enable you to trigger intelligent, logic-based marketing that’s personalized for each customer. Nurture relationships and convert sales at every lifecycle stage—resulting in higher ROI and greater customer lifetime value.
- Propensity modeling
- Campaign analytics
- Channel performance analytics
- Demographic & psychographic analysis
- A/B testing
- Social & brand analytics
Customer Analytics
From customer insights to loyalty analytics, our accelerators expedite measurement strategies, KPI definition, segmentation, and customer lifetime value tracking. We help you gain a deeper understanding of your customers, so you stay in-tune with their needs, expectations, and behaviors—to shape your customer journeys, interactions, and engagement strategies.
- Customer journey analytics
- Customer experience analytics
- Customer engagement analytics
- Customer lifecycle analytics
- Customer loyalty analytics
Operational Analytics
Create meaningful insights to assess and drive performance in key operational areas. We help you modernize and transform your operational processes to drive efficiencies, with added flexibility to support changing business requirements—improving your responsiveness, agility, and speed to value.
- Performance analytics
- People analytics
- Resource optimization
- Contact center analytics
- Content analytics
- Channel optimization
Compliance & Risk Analytics
Take a proactive approach to exposing risk, protecting customers, and preventing bad decisions that could result in noncompliance. We help you flag suspicious activity and identify fraud and compliance vulnerabilities before it’s too late.
- Collections
- Credit risk
- Payment integrity
- Fraud analytics
- Anti-money laundering
Featured Insights
Data Personalization: The No Nonsense Roadmap Beyond the Technology
Learn how the right operational mindset can create a data-driven, outcome-led personalization roadmap that focuses on the customer, shaped by human design.
How Sustainability Data Can Reduce Your Carbon Footprint
Reducing your carbon footprint with corporate environmental plan best practices can help transform your organization’s sustainability efforts.
3 Steps for Leveraging Omnichannel Data to Deliver Outstanding CX
Customers don’t live in a single channel… and neither should your CX data analytics.
Customer Journey Management: The Essential Guide for CX Professionals
Nurture customers along each unique journey with real-time engagement.
