Empowering People: How AI and iX Hello™ Simplified Digital Advocacy
Our client is a data-driven solutions provider that supports campaign strategies for corporations, governments, and labor unions.
Industry: Technology & Consumer Electronics
Low
friction adoption
Accurate
information
Omnichannel
solution
Challenge
Our client, a leader in advocacy data and analytics, faced a major challenge in providing the right tools and data services to help mission-driven organizations energize audiences and achieve meaningful engagement. It needed a modern, user-friendly solution to connect users with government officials through seamless channels—smart devices or AI-powered calls—that were interactive and easy to use. Additionally, it needed a streamlined call-to-action approach to ensure quick, frustration-free digital advocacy. In other words, our client needed iX Hello™.
Solution
Our team immersed itself in the world of digital advocacy by thoroughly researching the industry, understanding client pain points, and exploring ideal solutions. While the client had previously proposed an AI-powered voice platform design, other vendors were not able to achieve its vision. We not only achieved it, we simplified its integration by leveraging our iX Hello platform—a fully customizable AI virtual assistant solution for improving employee productivity and customer experiences.
Working with the client, we delivered a platform design that could handle user validation for security, pinpoint exact locations, identify local government officials, and connect users to the correct office. It also guided users through issue-based talking points, empowered effective communication via digital advocacy, and even allowed carefully vetted voice messages to be left for federal officials.
Here’s how we made it happen:
- Government Official Outreach
Users can now launch an Alexa skill or Google action and get connected to their specific government official regarding a selected issue. These skills/actions are powered by our iX Hello platform, validating the user’s identity, grabbing their issue of interest, finding their official’s contact info via API integration, and connecting them to the right office using an Amazon Chime SDK multi-party call. - Issue-Guided Calls-to-Action
Users mobilized by outreach around a specific issue or topic of interest are guided by the Alexa skill on talking points or recommended actions. They’re then invited to speak directly with or record a message for their government official. The voice assistant, powered by Amazon Chime and Lex, guides them through the process. Once recorded, the organization’s team reviews the message through a web portal, and once approved, it’s delivered straight to the official’s phone line.
No stress, no confusion. Just clear, direct actions that help users make their voices heard. It’s like a speed dial for digital advocacy.
“While the client had previously proposed an AI-powered voice platform design, other vendors were not able to achieve its vision. We not only achieved it, we simplified its integration by leveraging our iX Hello platform.”
Outcomes
Unlike the political realm, iX Hello has no allegiances to party or technology lines. Its ability to utilize multiple AI engines and tools allows it to run as a solution that gives voice to the people, enabling an AI-powered transformation of political engagement and digital advocacy.
Low-Friction Adoption: Talking comes naturally, so the intuitive, conversational interfaces created by iX Hello make it easy for users to get involved without a learning curve.
Quick Action: There is an urgency and a passion around digital advocacy that’s unlike any customer experience, so this solution allows organizations to rally their community and connect them to federal and state officials faster than ever, all through Alexa, Google, or other channels.
A Win for Accuracy: The iX Hello solution is integrated with the client’s existing data sources, limiting common input errors, so users are always contacting the right government official.
Omnichannel Magic: The platform doesn’t just work with Alexa and the Google Assistant, it’s capable of working across SMS, web chatbots, and even digital humans in the metaverse, leaving interactions feeling streamlined and connected.
The result? A modern, efficient way to mobilize people and drive engagement while making political campaigning and digital advocacy as seamless as ordering a pizza.
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