Everyone’s talking about enterprise generative AI. Few are scaling it.
Our global study with Everest Group reveals what no one wants to admit: while 90% of enterprises say they’re investing in generative AI, two-thirds haven’t made it past the pilot phase. Ambition is sky-high. Execution? Not so much.
The generative AI gold rush may be full of flashy demos, endless proofs of concept, and PowerPoint promises. But when it comes to delivering real customer value at scale, the gap between leaders and laggards is widening fast.
This exclusive report explores where enterprises are getting stuck, why customer experience AI is emerging as the leading value driver, and how a bold, integrated generative AI strategy separates frontrunners from followers.
Download the report to see where you land.
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