A $29 billion managed care consortium has been a trusted healthcare provider for millions of people across the U.S. for more than 60 years.  With a footprint in 21 states, over 700 care sites, 142 hospitals, and over 35 websites and apps, technology and digital engagement were critical components of reaching customers. The organization puts a strong emphasis on innovative digital health tools, such as healthcare content management via its online care platform, in its drive to create healthier patients.

Challenge

Solution

Concentrix partnered with the health services provider to guide its implementation of Adobe Experience Manager and enable the not-for-profit to deliver high-quality content across its digital platforms. Concentrix also implemented an RPA-based approach for content migration.

Concentrix enabled the organization to gain additional insight into marketing programs and customer journeys through its implementation of Adobe Analytics and Adobe Target. The result was an agile, interactive healthcare content management platform that enabled the organization to get new features and updates in front of customers more quickly, for a better customer experience across digital touchpoints.

Outcomes

By building a repeatable bot-based infrastructure that was leveraged to replace manual content identification and migration, we reduced content migration costs by 50%. The healthcare company is now able to use customer data to automate website personalization and create more engaging experiences for its members.

See how Concentrix healthcare technology consulting is shaping the future of care