A leading Consumer Packaged Goods (CPG) company, sought to enhance its sales effectiveness across diverse channels, including Modern Trade, Traditional Trade, and Pharmacy. They faced critical challenges in generating actionable insights for their sales teams, with multiple projects lacking clarity and direction, ultimately hindering revenue growth.
Key priorities included:
Concentrix Approach – To address these challenges, we implemented a comprehensive analysis approach using the Concentrix Insights Platform (CIP) and iX Hello.
Concentrix Insights Platform is a next generation AI-powered analytics platform with cognitive capability that leverages AI, ML, and advanced automation while providing insights and intelligence to give more accurate predictions and significantly enhance autonomous decision making for any business domain.
iX Hello redefines how businesses engage with customers, offering smarter, multimodal, customer-facing AI assistants that are intuitive to create, fully customizable, and seamlessly integrated across the enterprise.
Comprehensive Performance Overview – Generated detailed insights into business performance.
Identification of store performance – Highlighted top-performing and underperforming stores, categories, segments, and products to guide strategic decision-making.
Opportunity gap analysis – Analyzed store and category performance relative to potential, offering directional insights and strategic recommendations for sales managers to optimize their strategies using iXHello.
In-Depth individual analysis – Explored performance factors such as pricing, promotions, and the behavior of other stores/categories.
Clustering using RFM analysis – Utilized Recency, Frequency, and Monetary (RFM) analysis to segment stores and categories for targeted insights.
9% Identified increase in sales performance potential across channels
Geographical Expansion - Successful implementation led to plans for entry into the Indonesian market.
Enhanced Insights - Provided actionable insights improving decision-making for sales teams.
Focused on Sales Rep Performance, Market Basket analysis, Phasing, and ECO (Effective Coverage of Outlets).
Enhanced clarity on Store and Segment Potential ensuring informed strategy adjustments and calculating Opportunity Score at store & distributor level.
AI, data & analytics have opened new possibilities to fuel transformation, enhance efficiency, and innovate with greater effectiveness, for improved performance and growth. Our data and analytics services integrate modernized data architecture, AI operations, and advanced analytics to equip you with the insights you need for your enterprise data to have meaningful impact in your business.
Connect with us today to learn about how Concentrix Analytics on Demand can help you achieve more successful business outcomes.
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