Today’s patient journey often begins long before a website visit, appointment request, or call to a contact center. Increasingly, patients are turning to AI-powered assistants and large language models (LLMs) for answers to healthcare questions, relying on AI-generated recommendations to determine where to seek care and which organizations they trust.
As AI becomes a new entry point for healthcare discovery, visibility within AI-generated responses is emerging as a critical factor in patient acquisition, brand reputation, and market competitiveness. Yet many healthcare organizations lack insight into how their brand is represented by AI, how they compare to competitors, and what missed visibility could mean for growth.
In this on-demand webinar, Concentrix and Adobe explore how healthcare organizations can measure and benchmark their presence in AI-generated experiences, identify opportunities to improve visibility, and turn AI-driven insights into action. You’ll also learn how AI-powered solutions such as Adobe CX Enterprise Coworker help teams uncover content gaps, prioritize opportunities, and accelerate decision-making through an intuitive conversational interface.
Access the recording to learn how leading healthcare organizations are preparing for a future where AI increasingly influences patient choice, trust, and engagement.
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Start with the Foundation
Visibility in AI-generated answers begins with the quality of the content powering those answers.
If you haven’t already, watch Healthcare Content Modernization in the Age of AI to learn how structured and governed content enables organizations to deliver trusted, AI-ready experiences. Then continue with this session to discover how that foundation translates into measurable visibility, competitive differentiation, and growth opportunities.
What You’ll Learn
- Understand the New Patient Discovery Journey
Explore how AI assistants and large language models are transforming how patients and members research healthcare options, evaluate providers, and make care decisions. - Measure Your Organization’s AI Visibility
Learn how to assess your brand’s presence in AI-generated responses and benchmark performance against competitors across the questions that matter most to prospective patients. - Connect Visibility to Business Outcomes
Understand the relationship between AI recommendations, patient acquisition, service-line growth, and the trust your organization has worked to build. - Identify Opportunities to Improve Discoverability
Discover practical strategies for strengthening your organization’s visibility, relevance, and authority within AI-driven search and answer experiences. - Turn Insights Into Action Faster
See how Adobe CX Enterprise Coworker enables teams to analyze visibility data, uncover opportunities, and prioritize next steps through a natural-language, AI-powered experience.
Meet our Speakers
Nicole Jeffries
Head of IT Transformational Consulting for Healthcare and Life Sciences, Adobe
Nicole Jeffries is Head of Transformational Consulting for Healthcare and Life Sciences at Adobe, helping leading organizations turn digital strategy into measurable business outcomes. With more than a decade of healthcare marketing and consulting leadership, she guides healthcare and life sciences teams in modernizing customer experiences through AI-driven, personalized engagement. Nicole excels at translating complex challenges into executive-level strategies and meaningful business results.
Jake Monsen
Manager, Brand Visibility Expert Solutions Consulting, Adobe
Jake Monsen is Manager of Brand Visibility Expert Solutions Consulting at Adobe, where he leads a specialist team helping brands stay visible as customers shift to AI-powered search and answer engines. He guides organizations across Adobe Brand Visibility, Sites Optimizer, and Brand Concierge for conversational AI- turning the fast-moving world of generative search into practical strategies that keep brands discoverable and competitive. Jake has a knack for making complex, emerging technology approachable and translating it into clear, meaningful wins for the teams he supports.
John Conmy
VP, Healthcare Experience Solutions Lead, Concentrix
John Conmy is Managing Director of Healthcare Experience Solutions at Concentrix, helping leading payers and providers transform patient and member experiences across access, care coordination, utilization management, and digital engagement. He specializes in data modernization, agentic AI, and experience design to drive measurable outcomes. John previously founded a digital health consultancy acquired by a venture firm and serves as a Senior Mentor at MATTER Chicago.
Alena Tyson
Practice Lead, Strategic Marketing & Analytics, Concentrix
Alena R. Tyson is the Practice Lead of Strategic Marketing & Analytics at Concentrix, partnering with organizations to evolve their marketing practices with measurable outcomes. She specializes in architecting strategic initiatives in marketing disciplines such as LLM optimization, content strategy, paid advertising, and performance reporting. Alena is known for turning complex business problems into clear solutions with sustainable paths for growth.