AI-ready content is fast becoming a backbone of healthcare transformation.
Across the healthcare sector, organizations feel the pressure to boost patient experiences while reducing operational costs. Some healthcare facilities face limited resources and may feel like they need to sacrifice one outcome for another. Thankfully, you can have both with AI-enabled content modernization.
Content that is structured properly can be a defining asset that improves patient engagement and compliance while also driving operational efficiency. Done right, it can support everything from telehealth to internal communication needs. Businesses that use AI-enabled content modernization see the results: consistent reliability and compliance. It also results in digital strategies that drive growth and happier patients.
Learn how Adobe and Concentrix collaborate to transform healthcare content into a unified, reusable asset across various digital platforms.
In this webinar, you will:
Learn why structured and governed content is crucial for enabling AI initiatives in healthcare organizations.
Discover the many operational and financial benefits of content modernization, including improved patient experiences and reduced costs.
See how AI-enabled content modernization can create powerful digital marketing strategies that poise healthcare organizations for sustained growth.
Our Speakers
Cris Salinas, MD
Head of Industry Strategy, Healthcare and Life Sciences, Adobe
Dr. Salinas drives healthcare innovation at the intersection of medicine, technology, and strategy. With 20+ years of global experience and leadership roles at Salesforce, Pfizer, and Stryker, he now leads Industry Strategy for Healthcare & Life Sciences at Adobe, shaping transformative solutions that elevate care and accelerate innovation.
John Conmy
Managing Director, Healthcare Experience Solutions
John Conmy leads Healthcare Experience Solutions at Concentrix, helping major payers and providers modernize patient and member experiences across access, care coordination, utilization management, and digital engagement. He specializes in uniting data modernization, agentic-AI workflows, and human-centered design to drive measurable operational and consumer experience outcomes.
John advises healthcare executives on digital front-door strategy, provider data accuracy, patient access transformation, and workflow redesign informed by Apple’s Golden Thread methodology. Before joining Concentrix, he founded a digital health experience consultancy acquired by a Chicago-based venture firm and serves as a Senior Mentor at MATTER Chicago.