How to Close the Customer Feedback Loop

e-Book

How to Close the Customer Feedback Loop

Open the Door to CX Success Through Customer Follow Up

When surveys show that customers’ journeys aren’t meeting expectations, companies need to take action. Most organizations are “closing the loop” on feedback by following up with customers afterwards. Unfortunately, companies don’t always see a positive financial impact from customer follow up.

What’s the disconnect?

Closed loop is riddled with “best practice” misconceptions, leading companies astray as they work to define and execute their customer follow-up strategies. Read on to learn about the most common closed loop mistakes and how you can overcome them to achieve better financial outcomes.

How to Close the Customer Feedback Loop

Key Takeaways

Download our e-book and learn:

  • Why the process of closing a loop is only a best practice if it’s generating ROI for your company.
  • How to find ROI in your closed loop.
  • How to pinpoint which customers to close the loop with.
  • Why you should follow up with your customers for immediate ROI.
  • How to ensure your frontline has the tools they need for customer follow up.
  • Why you should consider partnering with a vendor to integrate closed loop into your VOC program, guide you in avoiding the mistakes other companies have made, and help you develop a closed loop program that can open up plenty of opportunities for profitability and growth.
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