Born Digital: Customer Journey Orchestration

Adobe and Concentrix have teamed up for another episode of Born Digital. Join healthcare leaders from Adobe, CVS, and Concentrix as they discuss the next evolution of CX. Find out what customer journey orchestration is and how to be successful with it, as well as the tools, solutions, and techniques you need to grow your organizational maturity around it. 

Watch the video to learn: 

  • The pivotal role of customer journey maps 
  • How data, machine learning, and predictive analytics can boost your CX 
  • Why cross-functional collaboration drives customer journey orchestration 
  • Ways to evolve your journeys to stay relevant with customers


Shiva Mirhosseini

Former VP, Enterprise MarTech & Digital Experience at CVS Health

Annette Franz

Host of Born Digital, Founder & CEO, CX Journey Inc. 

Tom Swanson

Tom Swanson

Head of Industry Strategy & Marketing – Health & Life Sciences, Adobe 

Jeff Cram

SVP, Healthcare at Concentrix