Entering the Connected Service Era 

In the complex ecosystem of the automotive industry, Lawrence Perrault is the strategist who translates “big data” into “big results.” Currently leading Connected Vehicle Product & Marketing Strategy at Concentrix, Lawrence is responsible for the vision and strategic planning that powers global automaker technology implementations and campaigns, setting the benchmarks for subscription health and customer retention. Lawrence’s career is defined by a unique ability to merge technical requirements with compelling brand narratives. His track record speaks volumes: at CalAmp, he orchestrated a complete revitalization of the B2B and B2C portfolios, resulting in a 500% increase in sales opportunities (ACV) for the Bus Guardian launch. Prior to this, he spent years at Hyundai Motor America, directing the product marketing and planning for the Blue Link telematics program—managing everything from enrollment objectives to the user interface of the future. Driven by a passion for personalized customer journeys, Lawrence is a results-oriented leader dedicated to using technology-enabled solutions to deliver value, growth, and long-term business relationships.