Next-Gen Customer Care: A New Model for Your Customer Engagement Strategy

Connect People, Processes, and Platforms

Generative AI is driving technology innovation and customer expectations faster. Organizations are struggling to adapt and pivot to meet expectations, while also driving increased success and growth. How can you embrace this era of rapid change without losing sight of your customers, employees, and the processes that drive your entire organization?

Leveraging AI technology effectively throughout the Salesforce ecosystem can drive efficiencies and create new opportunities for personalized experiences. Predictive, generative, and agentic AI—such as Agentforce—can help deliver better customer experiences and empower human advisors to deliver better business outcomes.

Having a balanced approach to your customer engagement strategy unites the organization around a defined purpose and agreed upon outcomes—a holistic view that unifies people, processes, and platforms under one cohesive ecosystem.