The automotive industry is at a pivotal moment as connected vehicle services rapidly reshape how consumers interact with their cars and how OEMs generate long‑term value. As the industry sets its sights on a long-term revenue goal of $568 billion by 2035, the estimate of just $6 billion for 2024 highlights a substantial gap that requires addressing.
The Concentrix Auto Connected Services Perceptions Study provides a data‑driven look at the opportunities and obstacles the automotive industry faces in bridging the current connected services revenue gap. Packed with fresh consumer insights and market‑level comparisons, the report gives leaders clarity on where to invest next, how to differentiate their brand, and how to build connected experiences that help turn every vehicle into a long‑term customer engagement platform.
From the increasing influence of connected features on purchase decisions to where auto leaders are falling short in customer awareness and education, the findings offer a clear roadmap for improving activation, adoption, and long‑term value. The study also highlights critical differences across regions, illuminating how markets vary in payment preferences, feature priorities, and perceptions of safety, security, and convenience.
Looking beyond consumer sentiment, the research exposes the operational and competitive advantages that connected services unlock. Brands that deliver seamless onboarding, intuitive feature design, and proactive digital engagement are already seeing measurable lifts in satisfaction, loyalty, and repeat purchases. With insights on how emergency services, vehicle‑camera functionality, and over-the-air (OTA) capabilities shape willingness to pay, the report provides an actionable framework for designing services that matter—and that customers will actually use.
Examine the barriers holding OEMs back, including fragmented activation experiences and under‑leveraged communication channels. The report offers concrete strategies for overcoming these challenges through better dealer enablement, intelligent digital touchpoints, and scalable technology infrastructures. Automakers gain a blueprint to orchestrate connected experiences that accelerate revenue while strengthening every customer relationship.
Access the report to explore market-defining insights and learn what leading brands are doing to win in the rapidly evolving connected services landscape. The future of automotive profitability is connected—and it starts here.
The biggest barrier to activating connected services is the complexity of the enrollment and activation process, especially for safety-critical features like collision notification and SOS assistance.
Emergency services consistently rank as the top priority for consumers. Features like remote commands, music streaming, and safety‑enhancing camera capabilities also score highly.
A multi‑channel customer engagement approach, such as app walkthroughs, video guides, push notifications, welcome calls, and classes can increase understanding, satisfaction, and long‑term loyalty.
