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Meg Tronquet

Meg Tronquet

Principal, Integrated Loyalty Solutions
Meg Tronquet is a strategic loyalty and customer-experience leader with 13+ years of global B2B and B2C expertise. She drives transformative, data-driven loyalty programs, delivering double-digit revenue growth, enhanced engagement, and award-winning initiatives. Skilled in AI applications, executive engagement, and cross-functional team leadership, Meg excels at reimagining customer journeys.
economic uncertainty

Strengthening Customer Loyalty in Economic Uncertainty

Explore why and how investing in loyalty during economic uncertainty generates both short-term business stability and long-term brand equity.
Sports broadcast

How Changing Sports Broadcast Rights Impacts the Fan Experience

Explore how changing sports broadcast rights are reshaping the fan experience, and how to strengthen fan connections.
sports fan engagement

Looking to Loyalty for Building Long-Term Sports Fan Engagement

Foster long-term sports fan engagement and retention by looking to foundational loyalty principles to cultivate deep connections with every fan.
fan experience

Unlocking the Secrets of Sports Fan Loyalty: Data-Driven Approaches to Boosting the Fan Experience

Craft a tailored fan experience that drives engagement and fosters unwavering loyalty by harnessing the power of fan data.
Maximize Fan Engagement with In-Play Betting

The Impact of In-Play Betting: Enhancing Fan Engagement and Interaction in the MLB

The rise of in-game betting has changed the way fans interact with the MLB. Find out how this trend can be leveraged to boost fan engagement.
fan engagement

Unlocking the Olympic Playbook: How Regular Sports Teams Can Drive Loyalty through Fan Engagement

Take a page from the Olympic playbook in creating intense fan engagement, turning momentary sparks of enthusiasm into lasting loyalty.