By Susan Wagy, Marketing Manager, Concentrix Insurance Solutions
An email from LinkedIn pushed me to discover a new way of thinking about transformation. The email pointed me to 10 influential young voices regarding digital. Now granted, I have this misguided belief anyone younger than me knows digital better than I do. Truth be told, my millennial daughters consume and barter solely with devices, while my husband and I swim in paper.
I clicked on one of the influential young voices and liked that individual’s elevator pitch. And, the pitch actually mentioned one of the other voices as an influencer. So, I clicked on the influencer’s account and went deeper to a contemporary post on how digital should not be a strategy. Yep, you read that right. He stated that businesses don’t need a digital strategy, they need to be a digitally transformed company.
I awoke to a new way of thinking about transformation: Don’t compartmentalize, think holistically.
The voice said it best: it’s foolish today to have a strategy for digital or mobile. Instead companies need a business strategy for the modern world.
Think of it this way; no one has an electricity strategy or Chief Electricity Operating Officer. Instead, they implement a clear modern business strategy to ensure electricity sustains, grows and serves the customer in a manner around what is expected, not what could be.
It is like altering your behavior and, lo and behold, attitude changes and the situation improves.
So what’s standing in your way to be a digitally transformed organization?
It’s overwhelming to run a business—struggling with regulation adherence, budget challenges and using fewer resources to do more work. Not having a digitally transformed organization becomes the elephant in the room—ignored, but obvious, problems soon become too much to deal with in the larger viewpoint.
To practice this concept, I started at home. I looked at my reams of paper and files neatly stacked in obscure places. I cleaned those out. I set up accounts and passwords. I began to think about overall objectives to help our household.
What’s stopping your organization from transformation in the context of your entire business? Since there is no “right time” to begin, why not start right now?