Companies are investing billions in digital transformation, creating experiences that are more meaningful and effortless for customers. Yet the surveys assessing those experiences are often the exact opposite – intrusive, cumbersome, or ill-timed. In this session, we’ll showcase innovative technologies that enable companies to capture feedback across digital micro-journeys, often without customers even realizing they’re taking a survey.

This presentation was originally given at Forrester’s CX North America 2021 conference.