Innovative Marketing Campaign Increases Profit Through the Nissan Rewards Program
The Stevie American Business Awards recognized Concentrix for the successful marketing strategy developed for Nissan and INFINITI’s automotive aftermarket industry. The unprecedented rewards program increased purchases of original equipment manufacturer (OEM) parts, bringing in significant revenue for the auto giant.
The unique approach targeted independent repair facilities, offering incentives to purchase Nissan and INFINITI branded parts with rewards points and future discounts. In addition to outbound marketing activities, Concentrix provided a dedicated consultant to support the participating independent repair facilities, providing insight, intelligence, and maximizing effectiveness of the program.
Concentrix’s innovative ability to aggregate data and attribute parts purchases from dealer networks across both brands makes this program successful. Not only has Nissan and INFINITI shown a significant increase in revenue, but participating repair facilities show an incremental lift in invoice revenue of 412% and a 90% increase in customer retention.