Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a few. As the competition for viewer attention heats up, who has the bigger content library won’t be a differentiator. Their focus will need to shift from free trials to the streaming experience and retaining the customers they already have, while also entertaining audiences through the channels and in the ways that create meaningful engagement.Join our expert panel that includes Clay Walton-House, managing director of Integrated Loyalty Solutions at Concentrix Catalyst, Jeffrey Thompson, client partner and VP, Timothy Sheehy, client partner and VP, Colin O’Neill, VP of Experience Design at Concentrix Catalyst and Rebecca Lucash, senior insights consultant at Concentrix Catalyst, as they discuss the findings of their recent Media Digital Experience Index research on which streaming services are outperforming the competition in digital engagement. You’ll leave with a better understanding of:
- Which streaming services are providing a stellar digital streaming experience and why.
- How content personalization is failing and the ways it can be improved through analytics and greater human context.
- Novel approaches to differentiation, such as cross-device engagement, community building and core offering enhancement.