Concentrix
Asda

Webinar

Lead the shift: Reinvent your operating model with agentic AI

Exclusive insights into how ASDA is intelligently transforming its workforce with Agentic AI and what CX leaders need to know now.

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The operational playbook that carried organisations for the last decade is obsolete.

Talent availability is down. And the “do more with less” directive isn’t going anywhere. Leaders who continue to rely on headcount as their scalability strategy are already behind.

Agentic AI is redefining how work gets done, and the brands moving first are building an advantage that won’t be easy to replicate. ASDA is one of them—and in this session, they’re pulling back the curtain.
Concentrix will strip away the buzzwords and get real about what Agentic AI is, what it isn’t, and why the next era of operational performance belongs to companies that adopt an agentic workforce, not just another tool.
This is not a theory session. It’s a challenge: evolve your operating model, or risk being overtaken by those who already are.
You’ll hear directly from ASDA on how they navigated architectural debates, what surprised them in deployment, and the early impact they’re already capturing—while others are still reading whitepapers.
Join us to rethink the role of people, digital agents, and operational orchestration—and what separates leaders from followers in the agentic era.

Bring your sharpest questions to the live Q&A.

Key Takeaways Include:

  • Agentic AI without the storytelling fluff.
    Get the real definition—and why Agentic AI is a business model upgrade, not a feature upgrade.
  • Why traditional scaling models are collapsing.
    If you’re still chasing marginal gains, you’re playing the wrong game. We’ll show you why.
  • How ASDA is disrupting its own operating model—before someone else does.
    Architecture choices, early use cases, lessons learned, and the value already showing up in the numbers.
  • The Agentic Workforce Model: the new capability line leaders must master.
    The organisations moving fastest aren’t replacing human expertise—they’re amplifying it with agentic orchestration.
  • Exactly where to start—before inertia wins.
    Practical readiness criteria and the highest‑leverage, lowest‑friction entry points leaders are using right now.
  • Governance that earns trust—not slows progress.
    Build the guardrails that let you scale safely and confidently, instead of stalling behind compliance concerns.

Our Speakers

Dave Pattman
VP of Transformation, Concentrix

Dave leads narrative framing, leadership implications, and the strategic view of how organizations evolve from managing people to orchestrating human + digital workforces. He will guide the overall discussion, contextualize client patterns, and moderate the ASDA fireside conversation.

Axel Ripley
Practice Lead GTM Data & Intelligence EMEA, Concentrix

Axel brings the frameworks: readiness, risk, value mapping, and the evidence behind successful Agentic AI deployments. He will unpack terminology, operational expectations, and early client adoption patterns.

Alistair Jacques
Head of Omnichannel CS, ASDA

Alistair will share ASDA’s firsthand experience implementing Agentic AI, including the decision-making process, architectural choices, operational surprises, early value realized, and what he’d do differently if he could start again.