SALESFORCE AND CONCENTRIX CATALYST ON LEADING WITH LOYALTY
The automotive industry faces a period of significant change. The rise of electric vehicles, digital experiences, and online buying patterns is forcing leaders in the industry to reimagine how brands engage with customers.
Join Vicki Poponi, VP, Industry Advisor Automotive at Salesforce, and Mike Bradley, Senior Principal in Integrated Loyalty Solutions at Concentrix Catalyst, as we discuss automotive brand loyalty, including:
- How to deepen customer relationships.
- Ways to delight customers through personalization.
- Impact of electric vehicles on the customer buying experience.
VP, Automotive Industry Advisor at Salesforce
Sr. Principal, Integrated Loyalty Solutions at Concentrix Catalyst