AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE
Customers today demand a greater level of personalization. They share information with the brands they trust and expect experiences to be connected between channels. Making this work requires a connected CX ecosystem and an integrated customer data strategy to deliver real-time insights and nudge customers towards their preferred destination.
In our fourth episode of Born Digital, an original series from Concentrix Catalyst and Adobe, we explore how to develop a winning customer data strategy. Discover the importance of understanding customers and their end-to-end journey, including:
- How to continuously leverage what you know about each customer.
- How to map out the data and insights needed to deliver your optimal CX.
- How to define a data-driven blueprint to accelerate CX transformation and hyper-personalized experiences at scale.
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Author and Host of Born Digital
Principal Partner Technical Development Manager at Adobe
Head of CX Transformation at Concentrix Catalyst
Operations and Experience Leader