Born Digital: A Winning Customer Data Strategy

Customer Data Strategy

AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE 

Customers today demand a greater level of personalization. They share information with the brands they trust and expect experiences to be connected between channels. Making this work requires a connected CX ecosystem and an integrated customer data strategy to deliver real-time insights and nudge customers towards their preferred destination.

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In our fourth episode of Born Digital, an original series from Concentrix Catalyst and Adobe, we explore how to develop a winning customer data strategy. Discover the importance of understanding customers and their end-to-end journey, including:

  • How to continuously leverage what you know about each customer.
  • How to map out the data and insights needed to deliver your optimal CX.
  • How to define a data-driven blueprint to accelerate CX transformation and hyper-personalized experiences at scale. 

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Annette Franz

Annette Franz

Author and Host of Born Digital

Mike-Evans

Mike Evans

Principal Partner Technical Development Manager at Adobe

Marko Muellner

Marko Muellner

Head of CX Transformation at Concentrix Catalyst

Steve-Carleton

Steve Carleton

Operations and Experience Leader