When it comes to growing revenue, it’s not all about acquiring new customers. Tapping into your fan base of existing customers is where you can really grow your business, by improving customer retention and driving renewals.
Existing customers are your most valuable asset. They’re familiar with your products and services, and they’re already investing in your brand. If you protect and nurture their investment, they’ll see value and grow with you.
But, many organizations lack a clear process to measure and track their renewal performance, and capitalize on this recurring revenue source. Implementing a standardized process to measure key metrics, extract insights, and leverage the findings strategically is critical for driving renewals and increasing sales productivity.
In our e-Book, The Science of Customer Retention Performance, we show you how to analyze renewal performance and pinpoint areas of improvement so you can maximize your on-time renewal rates, including:
- Renewal management best practices
- Renewal levers to dial into to drive performance
- Actionable insights from segmenting your renewal accounts