Reimagining CX for the Metaverse Economy


A Deep Dive on How to Measure Customer Success Performance

Metaverse Economy: The Next Evolution of the Internet

The metaverse (and the metaverse economy) is coming. Whether it’s the next evolution of online gaming, the future of streaming exercise classes, how we’ll shop for clothes, or even find love, the very real ways in which the metaverse is shaping customer and brand interactions can’t be ignored. The technology behind these experiences, such as augmented reality (AR), virtual reality (VR), extended reality (XR), NFTs, blockchain, and digital twins, are foundational to the experience. But most companies have little exposure or understanding of how they can benefit their brand.

Imagine a world where VR headsets are as indispensable as smartphones are today. With VR headset purchases skyrocketing, and an estimated 50 million set to be purchased by 2026, it’s not that far off. We are at the beginning of a new supercycle of growth, similar to what we saw with the emergence of the iPhone, one that will create new economies overnight and set off a race to stake a claim in this new, digital world.

The metaverse economy is set to transform customer experiences beyond recognition. From purchasing a car, to getting healthcare, to how we work, human interactions will never be the same. Companies seeking to remain relevant to their customers will need to find virtual offerings that most closely align with their brand, both now and in the future.

Reimagining CX for the Metaverse Economy

In this perspective, we detail what you need to know about the metaverse and outline our unique approach to helping companies navigate, identify, and design new online worlds for their customers. Discover how to create personalized, immersive, and frictionless experiences, new revenue streams, and new loyalty drivers, and learn:

  • How the metaverse came to be.
  • How brands are engaging customers in the metaverse.
  • Why the metaverse will change the landscape of business.
  • How to navigate the metaverse economy and the next supercycle of growth.

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