Customer loyalty is imperative to the success of your brand. When it comes to keeping customers loyal, it’s all about the experience they have with your brand. The customer experience is built across touch points, including how customers engage with technology across channels, and when they need to engage with an advisor. The engagement between customer and advisor goes far beyond whether the advisor is pleasant.
How often are companies looking at the technology available for enabling advisors and how that influences the customer experience?
We believe providing advisors with digital-first technology that connects data across the entire company will enable them to not only meet the customer needs quickly, but also allow them to provide a level of personalization not previously available. Disconnected data leads to advisor frustration, and ultimately, customer frustration.
In our e-book, we take a look at why enabling advisors with technology is just as important as customer self-service technology, and the role it plays in overall CX transformation.