Recommendation Metrics: Which One Should You Recommend?

All You Need to Know About Recommendation Metrics

The prevailing assumption is that loyalty is integral to business success. To this end, loyalty research is common among businesses that strategically manage customer experience (CX), and choosing the right recommendation metrics to use is critical.

But how do you know if a customer is truly loyal, from acquisition through renewal? Is it as simple as asking a single survey question like “likelihood to recommend” to accurately gauge future intent? Since no metric is “one size fits all,” you might be better served with a different one. In this e-book, learn about the options for recommendation metrics and how to select the right one for you.