Design Thinking and Customer Experience

There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value in helping define business strategy, with industrial design firms around the world claiming that they have evolved beyond their role as developers of products into a new role as business visionaries. It seems nearly every firm with a design practice has a “proprietary and unique” problem-solving process that will unlock the magic combination of customer experience, brand vision and strategy—transforming any company into the next Apple. This is only half false.

Download this free article to learn more about:

  • The origins of the process of “design thinking.”
  • Designing for a journey.
  • Design as a team sport.
  • The building blocks of design.