CX Program Success: Understanding the Real Role of VOC Software

E-BOOK

CX Program Success: Understanding the Real Role of VOC Software

Surprisingly, Only 15% of Today’s Organizations View Their VOC Program as Successful

For customer experience (CX) professionals, under pressure to deliver results and steer the company toward differentiation based on CX, this widespread lack of VOC success is highly concerning.

Without a VOC program, CX becomes an unpredictable maze of guesswork, reaction to problems, and missed opportunities to meet customer needs better than competitors. On the other hand, a healthy VOC program can capture rich, actionable customer insight—and VOC software can help you lay the foundation for a solid VOC program.

In this e-book, we’ll outline the role of VOC software (as we see it) and give you important guidance on the features you really need, so that you can make decisions that lead to VOC success, CX improvement, and better financial outcomes.

Setting proper expectations for what VOC software is and isn’t is the starting point to help make better decisions on how to evaluate, evolve, and invest in your VOC program.

Key Takeaways

CX Program Success: Understanding the Real Role of VOC Software

Discover how VOC software can help you create better experiences for your customers. Download our e-book to learn:

  • Why VOC programs are so challenged
  • The role of VOC software to power CX processes, drive efficiencies, and engage employees
  • How the right software, combined with CX strategy and user activity, yields results
  • The program dimensions that require your attention and investment
  • The baseline VOC software requirements that help operationalize customer feedback and support action
  • Real life case studies to illustrate how leveraging VOC software can help you to discover valuable customer insights

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