B2B’s Third Way: Overcoming the Limitations of Third-Party and Owned B2B Data

Own the Data, Not the Process

Selling to hyper-diverse small and medium enterprises requires fresh, accurate and proprietary B2B data. But third-party vendor data has limits and most in-house owned data is deeply flawed. A new option changes the game.

Owning your database gives you flexibility to use the data when and how you want it. With the automation of marketing execution for SEO, PPC and social ads, emails, and so on—you need data that you can use when and how you want it. But it’s very hard for individual companies to develop the deep process expertise in harvesting and managing data. And with new tech solutions and data laws continually changing the landscape, it’s hard to keep up. But you don’t have to choose between ownership and quality.

In this e-book, we share a third option most companies haven’t considered—one that lets you keep the best of third-party and owned B2B data for a better B2B lead generation strategy.