E-BOOK
4 Key Elements of a High-Performing Channel Program
Running an Efficient, High-Performing Channel Program is No Easy Feat
Many channel leaders talk a good game about expanding their partner programs and building broad ecosystems. Yet, most of these programs are manually run, error-prone, and cumbersome. If you don’t offer today’s value-added resellers (VARs) an attractive channel program that meets their needs, they can easily switch to another vendor.
To maximize your ROI, you need to assess your channel program performance and improve engagement and satisfaction with partners. In our e-Book, 4 Key Elements of a High-Performing Channel Program, we boil down what it takes to run a successful channel partner program.
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Businesses think that their product or service is the top of the line, but this
isn’t always the case. This disconnect can result in subpar performance
and will ultimately lead to erosion of the product/service, especially with
channel partners.
Key Takeaways
In this e-book, we break down what it takes to run a successful channel partner program:
- How to clearly define partner tiering, incentives, and penalties in order to reward proactivity and investment and ultimately drive sales
- Best-in-class tools and systems and how to leverage them to facilitate ease of use and discourage high partner attrition, missed opportunities, and underperformance
- Channel-friendly policies and practices to drive the performance that you desire from your channel
- Partner engagement and support programs to ensure both your company and channel partners are held accountable for their parts in their relationship
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