Many channel leaders talk a good game about expanding their partner programs and building broad ecosystems. Yet, most of these programs are manually run, error-prone, and cumbersome. If you don’t offer today’s value-added resellers (VARs) an attractive channel program that meets their needs, they can easily switch to another vendor.
To maximize your ROI, you need to assess your channel program performance and improve engagement and satisfaction with partners. In our e-Book, 4 Key Elements of a High-Performing Channel Program, we boiled down what it takes to run a successful channel partner program:
- Clearly defined partner tiering, incentives, and penalties
- Best-in-class tools and systems
- Channel-friendly policies and practices
- Partner engagement and support programs