The automotive customer experience is shifting faster than ever. Digital-first EV brands and online-native dealers are redefining what buyers expect—seamless shopping, connected ownership, and personalized support at every turn. For traditional OEMs and dealers, this rapid evolution is reshaping the competitive landscape and accelerating the need for smarter, data-driven customer experience strategies.

But where does the rubber meet the road in improving the CX automotive journey?

To understand where the industry truly stands, Concentrix and Salesforce surveyed 300 leading OEMs and dealers. The insights reveal where organizations are excelling, where critical gaps remain, and what the most forward-thinking brands are doing to build stronger loyalty and sustained growth.

Dowload the report to explore down the trends, pressures, and opportunities shaping the next era of automotive CX—and what it will take for established players to stay ahead.