2023 Automotive CX Executive Report

Automotive Customer Experience

Concentrix and Salesforce Navigate the Future of the Automotive Customer Experience

The automotive customer experience is evolving. A modern, hyper-connected buying and ownership experience offered by new electronic vehicle (EV) brands and digitally native dealers are quickly eroding market share for legacy OEMs and dealers. Customers are shifting lanes, forcing established automakers to look at new ways to connect, measure, and exceed customer expectations.

But where does the rubber meet the road in improving the CX automotive journey? 

Concentrix and Salesforce surveyed 300 leading OEMs and dealers across the automotive industry to get a pulse on how they’re delivering compelling customer experiences. Download our report to discover the following:  

  • How respondents feel about their firms’ CX vision, talent, customer data, technology, and budget 
  • What OEMs and dealers believe about the experiences they deliver over across the customer lifecycle 
  • Enablers and barriers to great automotive CX 

How Does Your CX Stack Up? 

Take our quick, 10-question Concentrix Automotive CX Assessment to receive an evaluation of where you stand on the CX spectrum with practical steps you can take to get ahead of the competition.