Launching an Integrated Human Experience Platform

Unifying digital patient journeys for one of the largest nonprofit healthcare systems in the U.S.

At a glance

Industry: Healthcare

Success Highlights

Related Services and Solutions

Challenge

A leading $29B nonprofit healthcare system operating across 20+ U.S. states partnered with Concentrix to transform fragmented digital patient experiences into a unified, human-centered experience platform. Following a major merger, the organization needed to modernize and consolidate its digital ecosystem across 140 hospitals, 700+ care sites, and 130+ websites and applications.

  • Post-merger digital fragmentation across multiple CMS and experience platforms, resulting in inconsistent patient experiences
  • Managing scale and complexity across 130+ websites and apps spanning multiple brands and regions
  • Lengthy and risky content migration processes with high operational overhead
  • Limited governance and standardization for digital marketing capabilities
  • Need for faster time-to-market while ensuring compliance and accessibility in a regulated healthcare environment

Launching an Integrated Human Experience Platform

Unifying digital patient journeys for one of the largest nonprofit healthcare systems in the U.S.

Insights / Case Study

At a Glance

Industry: Healthcare

Success Highlights

Related Services and Solutions

Challenge

A leading $29B nonprofit healthcare system operating across 20+ U.S. states partnered with Concentrix to transform fragmented digital patient experiences into a unified, human-centered experience platform. Following a major merger, the organization needed to modernize and consolidate its digital ecosystem across 140 hospitals, 700+ care sites, and 130+ websites and applications.

  • Post-merger digital fragmentation across multiple CMS and experience platforms, resulting in inconsistent patient experiences
  • Managing scale and complexity across 130+ websites and apps spanning multiple brands and regions
  • Lengthy and risky content migration processes with high operational overhead
  • Limited governance and standardization for digital marketing capabilities
  • Need for faster time-to-market while ensuring compliance and accessibility in a regulated healthcare environment
RPA and iPaaS Expertise Optimizes Processes for Premium Care Power Pill

Solution

Concentrix partnered with the healthcare system to launch an integrated Human Experience Platform powered by Adobe Experience Cloud. The engagement combined technology modernization with human-centered design and strong governance.

Key elements included:

  • Multisite, multi-brand Adobe Experience Manager implementation to unify all digital properties on a single scalable platform
  • Accelerated content migration using Concentrix Catalyst Content Migration Automation IP, supported by Content AI Sense
  • Reusable design system with 7+ standardized templates and 60+ modular components
  • Human-centered experience design focused on simplifying patient journeys across touchpoints
  • Robust governance framework using a 135-point assessment to align digital marketing capabilities with long-term technology strategy
  • Innovative platform portal enabling internal teams to learn, adopt, and author experiences consistently on Adobe

The transformation unified over 130 websites and applications across multiple brands onto a single Adobe Experience Platform, creating a seamless, scalable foundation for personalized patient journeys.

Outcomes

Standardized experience delivery through a scalable component- and template-driven architecture

Improved governance and consistency across digital marketing and content operations

Enhanced patient experience through personalized, accessible, and cohesive digital journeys

Future-ready platform supporting ongoing innovation, personalization, and growth across brands and regions

This integrated Human Experience Platform enabled the healthcare organization to move from fragmented digital touchpoints to a cohesive, scalable, and patient-first experience, laying the foundation for long-term digital transformation.

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