Transforming AI Use Cases in Media and Entertainment
Elevating viewer experiences through smarter AI choices for a leading streaming platform.
Industry: Media & Communications
6
actionable agentic AI use cases
2
recommended AI platforms
1
strategized AI roadmap
Challenge
Standing out in the world of streaming media means delivering exceptional viewer experiences. However, our client—a leading streaming platform—was drowning in vendor promises surrounding AI use cases in media and entertainment.
The client recognized the need for a deliberate, well-informed approach that wouldn’t compromise its hard-earned reputation. That’s when it turned to Concentrix for a fresh perspective, looking to us to sift through the noise of vendor hype and help them pinpoint the AI initiatives that mattered most.
Solution
We assembled a powerhouse team of cross-functional experts, including strategists, customer experience innovators, AI technologists, and data specialists. Together, we rolled up our sleeves to assess the client’s AI readiness with a focus on practical steps:
- Prioritizing what matters: Collaborating closely with client stakeholders, we identified and prioritized AI use cases aligned with business goals—a vision brought to life by crafting the target state of six use cases empowered by agentic AI for a better, cost-effective viewing experience.
- Holistic ecosystem review: Through the lens of these prioritized use cases, we evaluated its existing content, data, and technology landscape, shedding light on gaps and opportunities to level up.
- Technology architecture mapping: With a keen eye on its technology landscape, we provided clarity through detailed architecture mapping, empowering the client to make informed decisions around opportunities.
- Smart technology selection framework: To guide its platform choices, we crafted a tailored framework that instilled confidence in its decisions. This ensured it pursued the right technologies to achieve the desired outcomes, all while keeping costs in check.
Collectively, our team’s efforts led to six ready-to-implement agentic AI use cases, complete with well-thought-out technical designs and a clear roadmap for implementation—all aimed at speeding up its journey to value.
“Concentrix transformed the approach to AI. Their expertise cut through the noise, giving us the confidence and insights to implement solutions that drive real value for viewers.”
Outcomes
With Concentrix’s strategic guidance on AI use cases in media and entertainment, the streaming platform gained the clarity and direction it needed to not only embrace the potential of AI but implement it confidently.
6 actionable agentic AI use cases
developed for immediate implementation.
2 recommended AI platforms with comprehensive tech architecture mapping providing clarity and direction.
1 strategized AI roadmap accelerating time-to-value for AI-driven initiatives.
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