Customer behavior and expectations are making major shifts, inspiring retailers and B2C brands to embrace digital transformation at an unprecedented pace. This effect is also fueling the consumerization of B2B experiences. As customer demands rise and competition from ecommerce marketplaces intensifies, the future of commerce will be defined by businesses that consistently deliver experiences that attract, convert, and retain shoppers. Meanwhile, tighter budgets require strategic approaches that deliver clear and quick returns on investment.
Adobe just made some big moves in ecommerce that will help merchants to achieve impactful outcomes: outpacing the competition, powering up site performance, and streamlining and scaling operations. These innovative tools can also result in organic growth and maximized conversions.
If you didn’t make it to Adobe Summit 2025 in person this year, Adobe unveiled some big commerce announcements to look out for.
Elevating Your Current Commerce Platform
One of the announcements from Adobe Summit we’re most excited about is Adobe Commerce Optimizer, which allows you to deliver high-performing commerce experiences by layering your existing ecommerce engine with an advanced Adobe-powered storefront. This tool is poised to provide merchants with a lower risk option than re-platforming, helping to power up traffic, conversion rates, and digital sales without disrupting existing ecommerce systems.
Offering the same powerful storefront and merchandising tools available with Adobe Commerce, Commerce Optimizer seamlessly pairs with any existing transactional system to ring in the future of commerce by transforming the shopping experience and increasing conversion rates. We see this as a game-changer for established B2C and B2B ecommerce brands that need to level up the shopping experience, but aren’t ready to make the jump to a new back-end interface.
Streamlining Operations and Creating Lightning-Fast Storefronts
The announcement of Adobe Commerce as a Cloud Service was welcomed and anticipated by attendees, and Adobe took a similar approach with Adobe Experience Manager (AEM). It first released a managed cloud, platform-as-a-service (PaaS) tool, then released AEM as a Cloud Service, its software-as-a-service (SaaS) offering.
Adobe Commerce as a Cloud Service is an enterprise-grade B2B and B2C ecommerce platform that turbocharges organic traffic and conversions through a high-speed storefront, offers generative AI-powered content creation, and includes scalable catalog management features. Built on a versionless SaaS platform, it promises to slash operating costs by eliminating the need for upgrades, patching, and constant maintenance—delivering both a best-in-class shopping experience today and ensuring you’re prepared for the future of commerce and everything it brings.
As a long-standing Adobe partner with a specialization in Adobe Commerce and a large number of existing clients, we’re excited to see Adobe’s continued investment in innovation and reassured with its strategy. Rather than abandoning existing customers or forcing them to make significant investments in migrating to a net-new platform when making the move from on-premises to PaaS to now SaaS, Adobe has ensured that customers who are ready can make the move when they’ve been provided with a clear upgrade path.
Building an Effective Composable Platform
Adobe Commerce offers more flexibility, better performance, and lower cost of ownership than the competition, so you can secure your place within the future of commerce. Through the release of Adobe Commerce as a Cloud Service and Commerce Optimizer, Adobe has demonstrated a commitment to ensuring customers aren’t locked into a rigid system and can operate confidently with an always up-to-date, secure, and cloud-native platform designed for enterprise scale and growth.
Whether you’re going headless, modular, or a hybrid approach, Adobe is making it easier to build exactly what you need. You can explore step-by-step strategies for adopting modern customization practices in Adobe Commerce by checking out this on-demand session from the event: A Progressive Approach to Modernizing Your Adobe Commerce Implementation. The session does a great job of covering in detail how App Builder reduces technical complexity while empowering you to innovate faster on Adobe’s API-first composable platform.
Curating AI-Driven Conversations that Convert
Through the combination of data managed in Adobe Experience Platform with Adobe Experience Manager content and assets, you can create natural, conversational, and personalized responses and visuals. The Adobe Brand Concierge demo shown during day two’s keynote session at Adobe Summit got the Concentrix team and our commerce clients in attendance excited to see how this will impact the future of commerce.
Brand Concierge showcases how individual consumers, B2B buyers, and business buying groups can be proactively guided throughout their journey using predictive and agentic AI to understand customer intent, sentiment, and brand perception in real time. This can turn conversations into immersive experiences that drive conversions, building lasting customer loyalty and brand love.
An Omnichannel Strategy Means Better Data, Smarter Decisions
Across both digital and physical stores, an effective omnichannel strategy includes real-time inventory visibility and seamless checkout. Adobe Commerce’s native integration with other products in the Adobe Experience Cloud gives marketing and commerce teams access to shared data and segments, as well as testing and personalization tools. This means that they can deliver seamless customer journeys and connected experiences across touchpoints—online and offline—without the usual operational headaches.
As an example, Adobe is now tying commerce data into Customer Journey Analytics (CJA), helping brands connect transaction insights with real customer behavior. For companies that rely on contact center interactions, this means a clearer view of how support impacts revenue and retention. The recently announced B2B Edition of CJA takes this a step further, allowing B2B brands to leverage commerce data to optimize account marketing and grow key accounts. It can also help you create effective account journeys.
Paving the Future of Commerce
Whether you’re aiming for a full-scale overhaul of your end-to-end ecommerce solution or simply want to modernize your storefront and merchandising without disrupting your backend systems, Concentrix and Adobe have you covered.
Our Adobe Commerce team is at the forefront of helping small companies with big ideas and leading global brands deliver better customer experiences with Adobe solutions. Get started here.
