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Six Reasons to Consider Marketing Automation
Marketing automation has become a marketing mega-trend in the past 3-5 years. But…why should you consider marketing automation?

Top Success Tips For Integrating Pardot and Salesforce
By integrating Pardot and Salesforce, you can enable ROI reporting and a comprehensive view of leads. Gain a 360-degree view of the customer.

Three Ways Disparate Software Systems Are Costing You Deals!
Great technology provides value by managing data and workflows. But disparate software systems can hinder automation.
Strategies to Grow Member Engagement and Loyalty
Peter Preziosi, PhD, RN Global Healthcare Strategy Leader Concentrix The frequent use of mobile devices and applications in every aspect of our lives has

Ten Social Media Mistakes to Avoid
Today’s digital world has brought to light how using social media can really change how and where your organisation operates. However, there is little room

Delivering a Great Customer Experience – It’s all about Context
There’s no such thing as the “right customer experience.” Every customer of every business has his or her own perceptions of good/right experience expectations and

Omni-Channel isn’t the Future, it’s the Present
A Saturday spent shopping with friends, has always (for me) been a perfect way to relax! These days, I’m as likely to shop on a