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WEBINAR

Sip & Savor Series: The Journey to Better Customer Experiences

Register Now

October 23, 2024

1:00pm PST and 4:00pm EST

Your audience is changing.  Join Concentrix and Adobe for a dynamic conversation on driving better personalization across the buying journey. 

By 2027, there will be six generations of online shoppers. With Gen Z recently overtaking Millennials, shifting customer behaviors have pushed retailers toward digital transformation at an unprecedented pace. The same trends are accelerating the consumerization of B2B commerce experiences. 

Personalization remains paramount. Innovations in retail and e-commerce are increasingly focused on delivering personalized experiences. When done right, real-time personalization fosters loyalty. Customers receive what they expect every time, across every channel, at every interaction.

Join CX experts for an Oktoberfest experience as we unpack how Customer Journey Analytics—Adobe’s next-gen analytics solution—can turn data into actionable insights that enhance customer loyalty. We’ll cover:

  • Optimizing the shopping experience and increasing average order value with data-driven insights that strengthen loyalty.
  • Quantifying the business impact of new commerce and checkout features on conversion rates and loyalty metrics.
  • Boosting retention, loyalty, and customer lifetime value by identifying and removing friction in the customer journey.
  • Connecting the dots across online channels and in-store shopping experiences to reveal insights into customers’ behaviors, preferences, and loyalty drivers.

Oktoberfest Special Guest

Sommelier Summer Nixon

Husband and wife team Summer Nixon and Larz Watts launched Brew Hop in 2007. They specialize in creating custom and private events highlighting the San Diego craft beer scene and have conducted thousands of tours and events for clients nationwide. Summer thrives on creating exceptional tasting experiences, with a dose of beer enlightenment to expose guests to the wealth of independent craft beer being brewed locally and nationwide.