Louise Van Wyk - Concentrix

Louise Van Wyk

Director, B2B Sales Practice GTM & Sales Enablement

Louise van Wyk is part of Concentrix’s B2B Sales Practice, where she helps organizations design go-to-market strategies that drive measurable growth. With over a decade of experience in B2B sales operations and enablement, she advises clients across industries on how to optimize their sales engines and unlock commercial excellence.

The Need for a Consultative Selling Approach in Today’s Advertising Landscape

Enable ad sales teams to become strategic partners with a consultative selling approach, providing value beyond simply selling ad space.

B2B Advertising: Pitfalls to Avoid When Launching Your Ad Sales Revenue Stream

Ensure success in the competitive B2B advertising landscape by avoiding these common pitfalls when launching an ad sales revenue stream.

The Players You Didn’t Expect: The Changing Landscape of Ad Platforms

Explore the rise of non-traditional ad platforms and how they can attract brands seeking to diversify their advertising revenue streams.