Larry Perrault

Larry Perrault

Director, Connected Product Strategy
Larry Perrault is a marketing strategy leader with 20 years of experience in product and brand marketing for the automotive industry. He leads CRM and digital campaigns, leveraging data-driven insights to drive subscription growth, customer engagement, and retention, while fostering innovative, personalized, and high-impact marketing solutions.
Explore the new auto buyer’s expectations and the tech innovations redefining customer experiences in the connected vehicle landscape.
Learn how AI-enabled solutions like the Connected Care Platform are enhancing the software-defined vehicle experience.