Blair Edwards leads Marketing Automation Strategy & Programs at Concentrix, where she also collaborates with brands on Generative AI Transformation initiatives. With over two decades of experience in advertising and marketing for global and Fortune 500 organizations across the financial services, retail, manufacturing, automotive, healthcare, and luxury hospitality sectors, Blair has established herself as a leader in her field. She excels in developing strategically targeted, results-oriented multichannel integrated marketing campaigns, consistently delivering creative and effective solutions.