Concentrix Marketing Engagement Platform Recognized as Growth Catalyst at 2025 BIG SAMMY Awards
NEWARK, Calif. (August 5, 2025) – Concentrix, a global technology and services leader, has been honored with the 2025 BIG SAMMY Award for Marketing Technology, earning recognition as a Growth Catalyst in the Advertising Technology category.
Presented by the Business Intelligence Group, the BIG SAMMY Awards celebrate organizations that successfully merge strategy, technology, and creativity to drive measurable business growth. This recognition highlights Concentrix’s ability to deliver innovative marketing technology solutions that enable scalable engagement, measurable performance, and meaningful brand impact.
Winning the BIG SAMMY Award reinforces Concentrix’s commitment to delivering advanced technology platforms that help organizations accelerate growth and strengthen market positioning.
What Is the Concentrix Marketing Engagement Platform?
The Concentrix Marketing Engagement Platform (MEP) is an enterprise-grade marketing technology solution designed to enable organizations to deliver personalized, data-driven marketing at scale across partner and customer ecosystems.
MEP empowers clients to provide their partner networks with sophisticated marketing capabilities, allowing the deployment of millions of tailored communications through automated, insight-driven workflows. By combining advanced data orchestration with scalable delivery, the platform helps organizations increase engagement while maintaining consistency and relevance.
Built to support global partner ecosystems, MEP enables brands to strengthen relationships, improve campaign performance, and reinforce brand loyalty across markets.
Demonstrated Value and Industry Recognition
The 2025 BIG SAMMY Awards recognize solutions that reflect the convergence of sales and marketing through integrated technology platforms. Commenting on this shift, Russ Fordyce, CEO of the Business Intelligence Group, noted:
“Sales and marketing are no longer working in parallel — they’re working in unison. What we’re seeing with this year’s winners is the emergence of a more integrated approach, where the tools powering execution and the ideas driving emotion are no longer separate conversations.” This recognition validates MEP’s role in enabling integrated, scalable marketing execution that delivers measurable business outcomes and supports modern growth strategies.
The BIG SAMMY Award underscores Concentrix’s leadership in marketing technology innovation and reinforces its position as a trusted partner for organizations seeking to modernize engagement across complex partner ecosystems.
With unique data and insights, deep industry expertise, and advanced technology solutions, Concentrix serves as an intelligent transformation partner, helping companies become simpler to work with, interact with, and transact with.
Call to Action
To learn more about the Concentrix Marketing Engagement Platform and its award-winning capabilities, visit Concentrix.com.
