Concentrix Wins Marketing and Sales Technology “Sammy” Award

Concentrix is recognized by Business Intelligence Group for user experience optimization

Location: Newark, CA

Date: July 3, 2024

Concentrix Marketing Engagement Platform (MEP) has been selected as a winner in the 2024 Sales and Marketing Technology Awards (aka Sammys) by the Business Intelligence Group for its product innovation and effectiveness in transforming marketing campaigns for businesses, designed to impact customer perceptions and driving customer action.

The Concentrix Marketing Engagement Platform (MEP) is a full-service solution, including the tech stack and agency services that clients need to design, build, and run localized marketing campaigns, with the intent to intelligently elevate local dealer communications to national brand quality and consistency. Leveraging Salesforce technology, with MEP, Concentrix has engineered a campaign management solution that supports the customer experience from acquisition and conversion to retention and repurchase. Configured per OEM standards and customized at the dealership level, some primary functions of the solution include:

  • AI-powered Advanced Analytics: AI-powered insights drive targeted campaigns and optimize customer engagement.
  • Omni-Channel Advertising: Seamless integration across digital, email, direct mail, phone, and SMS channels ensures consistent messaging.
  • Custom Accelerators: Pre-built tools and modules expedite implementation and deliver rapid results.

By building the solution in the Salesforce AppExchange, Concentrix is able to provide their automotive clients with the ability to invest more in productive media and less in platform development and application licensing, with the application coming preconfigured with the tools and managed services businesses need to expedite implementation and drive business outcomes.

This prestigious award underscores the company’s continued commitment to delivering cutting-edge technology solutions that empower businesses to achieve their goals.