NEWARK, Calif. (June 23, 2025) – Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, announced today it will present the customer listening strategies that drive continuous experience improvement and long-term growth for DIRECTV for Business during Forrester’s CX Summit North America, June 23-26, at the Gaylord Opryland in Nashville, Tennessee.
During the event, Kaitlen Elmore, Senior Director of Voice of Customer at Concentrix, and Maya Desai, Director of Advanced Analytics at DIRECTV for Business, will present “Customer Loyalty: Combat Churn and Capture Market Share” on June 25 in Bayou A – Level 4 at 12:30pm CDT.
The session will explore DIRECTV’s use of Concentrix’ Voice of the Customer (VOC) platform and CX maturity framework used to identify customer risk signals, deliver personalized interventions, and strengthen loyalty in a highly competitive market.
“Partnering with Concentrix has enabled us to listen more effectively to our customers and act quickly on insights that improve both retention and satisfaction,” said Kim Zaerr, AVP Sales, Service, and Loyalty at DIRECTV for Business. “Their VOC solutions have provided the actionable intelligence we need to continuously enhance our customer experiences.”
“Capturing customer feedback is only the first step; the real advantage comes from knowing how to act on it,” said Mike Cholak, Group Vice President and General Manager, Voice of the Customer Solutions at Concentrix. “With years of experience in VOC programs for leading brands, Concentrix excels in helping clients cut through noise to identify what matters, prioritize actions, and deliver results. Our industry knowledge and advanced solutions enable organizations to understand customers better and turn insights into impactful actions.”
Concentrix, a gold sponsor, will host a barista station on Tuesday, June 24 at its booth #221 in the CX North America marketplace.
Members of the media and analysts interested in connecting with Concentrix at Forrester CX North America 2025 can contact: [email protected].
About us: Powering a World That Works
Concentrix Corporation (NASDAQ: CNXC), a Fortune 500® company, is the global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. Every day, we design, build, and run fully integrated, end-to-end solutions at speed and scale across the entire enterprise, helping over 2,000 clients solve their toughest business challenges. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. Delivering outcomes unimagined across every major vertical in 70+ markets. Virtually everywhere. Visit concentrix.com to learn more.
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