trafx
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1-800-747-0583
1-800-747-0583
TRAFX is an innovative multi-phase lead generation and nurturing program that brings the theory of one-to-one communication to life — providing clear and measurable results! This effective strategy reaches prospective customers; nurturing them through a series of customized communications, ensuring that you relay the right message to the right prospect at the right time.
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Phase1: Prioritize records, identify immediate opportunities and assign communication strategies
During Phase 1, which typically takes place over 3-6 months, high quality leads are identified and prospects that are not currently sales opportunities are directed to Phase 2 for nurturing. Leads are prioritized based on the likelihood they will become qualified sales opportunities. Once prioritized, each lead is channeled into an appropriate nurturing path and assigned a communication strategy. Communication strategies involve a series of interactions, or "touches," designed to build relationships, identify needs, and present solutions. These "touches" may include telephone, direct mail, and email communications based on prospect preference.
During Phase 1, which typically takes place over 3-6 months, high quality leads are identified and prospects that are not currently sales opportunities are directed to Phase 2 for nurturing. Leads are prioritized based on the likelihood they will become qualified sales opportunities. Once prioritized, each lead is channeled into an appropriate nurturing path and assigned a communication strategy. Communication strategies involve a series of interactions, or "touches," designed to build relationships, identify needs, and present solutions. These "touches" may include telephone, direct mail, and email communications based on prospect preference.
Phase 2: Nurture, identify immediate opportunities, capture data, and create awareness
During Phase 2 the data and intelligence obtained in Phase 1 are leveraged to drive productivity and efficiency. Prospects are assigned a new priority based on the information gathered in the previous phase and various communication strategies are utilized to nurture prospects and identify immediate opportunities. The higher the level of propensity to become a sales opportunity, the more effective and immediate the contact strategy used. The additional data captured during every interaction or response from prospects will help drive continuous improvement as information is analyzed. Prospects will either become a qualified sales opportunity, or be identified as having very low or no propensity to become a sales opportunity, or be evaluated to determine if they qualify to move on to Phase 3.
During Phase 2 the data and intelligence obtained in Phase 1 are leveraged to drive productivity and efficiency. Prospects are assigned a new priority based on the information gathered in the previous phase and various communication strategies are utilized to nurture prospects and identify immediate opportunities. The higher the level of propensity to become a sales opportunity, the more effective and immediate the contact strategy used. The additional data captured during every interaction or response from prospects will help drive continuous improvement as information is analyzed. Prospects will either become a qualified sales opportunity, or be identified as having very low or no propensity to become a sales opportunity, or be evaluated to determine if they qualify to move on to Phase 3.
Phase 3: Nurture prospects and identify high value sales opportunities
During Phase 3 customer data is analyzed to help prioritize the value of each prospect; the nurturing investment is driven by potential future value of each sales opportunity. Prospects that have a medium to high value propensity will continue on their nurturing path. Prospects that have a low value propensity will no longer be nurtured — minimizing your investment in leads that are unlikely to translate into actual sales. Based on your preference, these low propensity leads can either be returned to you or included in a quarterly email or direct mail campaign in the form of a newsletter, survey, webcast invite, or other cost effective format. Continued communication to these low priority prospects is determined by the projected ROI of each prospect.
During Phase 3 customer data is analyzed to help prioritize the value of each prospect; the nurturing investment is driven by potential future value of each sales opportunity. Prospects that have a medium to high value propensity will continue on their nurturing path. Prospects that have a low value propensity will no longer be nurtured — minimizing your investment in leads that are unlikely to translate into actual sales. Based on your preference, these low propensity leads can either be returned to you or included in a quarterly email or direct mail campaign in the form of a newsletter, survey, webcast invite, or other cost effective format. Continued communication to these low priority prospects is determined by the projected ROI of each prospect.