Cross-Media Campaign Creates Over $24 million in Opportunity
Rochester, New York – May 26, 2012 – Concentrix Corporation, a wholly-owned subsidiary of SYNNEX Corporation (NYSE: SNX), a global business services company, announced today that Carestream has been awarded the 2012 Marketer of the Year Award by the Rochester Chapter of the American Marketing Association (RAMA).
The 2011 Carestream “Take the Lead” integrated direct marketing campaign was designed to reinvigorate the radiology and healthcare IT marketplace and boost Carestream’s market share. The partnership with Carestream, Concentrix and The Verdi Group yielded a dynamic, integrated marketing campaign that exceeded qualified lead projections by over 15% and pipeline opportunity worth over $24.3 million. The multi-phase campaign featured high-impact direct-mail with email, online, print, and outbound response management.
“Concentrix did a lot of the work that helped us win this award. I am very happy to have them be a part of the team,” said Belimar Velazquez, Director, Carestream Marketing and Inside Sales.
Concentrix Corporation is the global business services division of SYNNEX Corporation with award-winning expertise in providing our clients with platforms and services to enable their customer strategy. From locations in the Philippines, China, Costa Rica, Nicaragua, Canada, the United States, United Kingdom, Hungary, India and Japan, our more than 8,000 employees support millions of transactions in multiple languages and countries worldwide. Concentrix Corporation is a wholly-owned subsidiary of SYNNEX Corporation (NYSE:SNX), a Fortune 500 company. For more information, please visit www.concentrix.com.
About Carestream Health
Carestream Health is a worldwide provider of dental and medical imaging systems and healthcare IT solutions; molecular imaging systems for life science research and drug discovery/development; X-ray film and digital X-ray systems for non-destructive testing; and advanced materials for the precision films and electronics markets. For more information about the company’s broad portfolio of products, solutions and services, visit www.carestream.com.