How Do You Motivate Employees?

Something as little as asking ‘How are you today?’ can make a big difference. According to many business statistics, the more motivated the employees are the better results a company gets; and showing interest in them is one way of achieving this.

In times gone by employees didn’t have the chance to meet their boss and bosses did not have the need to motivate their staff, these times have come to an end! Motivated people have a higher productivity in their jobs, have a better performance time wise and meet the targets of the company. So, why not take on board the following tips to increase the motivation of your employees?

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Business or Pleasure? Six Rules for Corporate Social Media

Lucy works in Social Media for Concentrix, and has three years’ experience in digital marketing. She is a vintage lifestyle enthusiast and studied Ancient History while at University.

Social Media Marketing Strategy

Social media can be so much fun, everyone tweets; everyone’s Gran is on Facebook. You can check out all those dirty photos from Saturday night and keep tabs on your old school friends. “Who got married??”
Instagram lets us all pretend to be photography pros., and allows us to explore our vintage themed outlets. The whole world of social online can be so exciting that businesses get swept up.

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Behavioral Insight: Selling ‘the Why’ [GUEST POST]

This is a guest post from Alexis Short

Alexis Short, SYNNEX marketing specialist. State-side southern girl with a universal point of view. Channel marketing newbie with a background in traditional branding, advertising and consumer research. Cellist in the making. Adjunct professor and eternal student of life.

 

“People don’t buy what you do. They buy why you do it.”-Simon Sinek, author of “Start With Why”

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Making Returns on Exceptional Customer Service

2012 brought the largest ever revenues recorded within the online shopping/ retailing sectors, Boxing Day alone was the largest e-commerce day of the year!

Normally, post holiday season activities for the online retailer may include a virtual pat on the back for getting the right products to the right customers at the right time, however, with increased sales come increased returns. A recent UK expert panel of key online retail players revealed that return rates for 2012 rose to 25% and that this figure is expected to rise in the future.

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How to Ethically Switch Suppliers in 7 Simple Steps

There comes a time in every company’s life when things just aren’t working out, and you decide to switch suppliers. When both of you have spent a lot of time and effort building a relationship, it can be difficult to take that step towards a new supplier, but ultimately it’s something that will benefit you in the long term. So how do you figure out who to switch to, how do you ensure you’re not destroying the relationship that you have with your current supplier forever, and how do you even know that you need to switch in the first place?

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How The Channel Is Changing Marketing [GUEST POST]

Mary Ellen Grom, @SYNNEX VP of US Marketing, @MaryEllenGrom High tech value-added distribution channel marketing junkie who is passionate about strategic marketing planning, social media, team management, leadership development and motivation. Knowledge seeker. Kindle addict. Diabetes advocate. NASCAR & PBR sports fanatic. Navy brat. Ohio State Buckeye. Proud wife and busy mom of 2 enjoying the perks of southern hospitality here in South Carolina, USA.

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So You Want Social Media Engagement?

Communication | January 15, 2013 | 1 Comment

So you want engagement on your social media platforms? Why? Because you know that engagement drives reach and visibility, clever you! How do you get it? Easy! Through great content, it is as simple as that, oh and cats.

When we talk about great content we mean quality posts, pictures, videos, polls, blogs, and shares, in general every action you take on social media has the potential to be seen and drive a comment from someone you are connected to.

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Exceeding Customers Expectations: Mapping the Route to Success

Without a shadow of a doubt, exceeding customer’s expectations is one of the core components to customer satisfaction which feeds into overall company success. Wanting to surpass customer expectations is all well and good; however, many organisations are failing to understand what their customers’ experience, when they engage with them on any channel. By letting this happen how can an organisation hope to have any control or impact on their customers’ expectations?

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Hope is Not a Marketing Strategy [GUEST POST]

Communication | January 3, 2013 | No Comments

 

Mary Ellen Grom, @SYNNEX VP of US Marketing, @MaryEllenGrom High tech value-added distribution channel marketing junkie who is passionate about strategic marketing planning, social media, team management, leadership development and motivation. Knowledge seeker. Kindle addict. Diabetes advocate. NASCAR & PBR sports fanatic. Navy brat. Ohio State Buckeye. Proud wife and busy mom of 2 enjoying the perks of southern hospitality here in South Carolina, USA.

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Today, businesses operate in hostile and increasingly complex environments. The ability of a business to achieve profitable results is impacted by dozens of factors, many of which are inter-connected. It often makes sense to try to bring some order to this chaos by understanding and applying a rigor to your strategic marketing planning. A strategic business plan combined with a robust, solid marketing plan can improve company efficiency, which helps improve revenue and market share growth, and minimizes expenses — all of which lead to higher overall profitability.

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How to Analyse and Monitor Your Twitter Profile

Communication | January 2, 2013 | 1 Comment

Social media is pretty important in today’s connected world, and increasingly our social media profiles are having a bigger affect on our day to day, none more so than Twitter. Twitter puts you in direct contact with potential customers and can really help increase your company’s awareness to new audiences and markets.

So what can you do to ensure that you are getting the most out of Twitter?

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