Today’s digital world has brought to light how using social media can really change how and where your organisation operates. However, there is little room for mistakes- here are my top ten tips to help you on your way:
Firstly, don’t assume that social media doesn’t apply to your business, there is no doubt that your customers, your employees, your competition, and many other major stakeholders are on social media. You can use these platforms to target all of these stakeholders, under one ‘roof’.
Now that we have established that you should be using social media channels- the next question is which ones? Like any other aspect of business you NEED a strategy, who do you want to engage with? Which social media sites are you mostly likely to engage with these users on? Do your research and plan, plan, plan!
Remember, most social media strategies are “slow starts”. You must create realistic goals and targets, and it is unlikely that you will become a success overnight, butif you stick to your strategy and meet your goals, you will be successful long term..
Like any other aspect of your business – you should be measuring your successes. This applies to social media too – is your engagement rising or falling? Which campaigns are creating the most reach? Analyse your insights and adjust your tactics accordingly.
Be social on social media- always responds to your followers’ comments, good or bad. Engaging with your followers is key to creating online relationships.
Be careful- talk less and listen more. Do not force your opinions onto others, analyse the feedback they provide you with and use this to your advantage.
When posting on social media keep it ‘short & sweet’, ensure your content will be […]