acquire  new customers
Lead generation/Lead nurturing
The key is interacting with your base of prospective customers on a regular, phased schedule with earlier phases identifying best quality prospects and prioritizing them for follow up or immediate sales opportunities. Later phases strengthen the relationship and communications (or filter out leads with no real potential).

TRAFx is data-driven, through integration of both modeling and analytics. It is built on a multi-channel marketing platform that helps to:

• Provide for continuous learning
• Keep your business top of mind
• Accelerate communications through the sales cycle
• Build stronger, one-on-one relationship with prospects and convert them to customers

This turnkey-solution will help you maximize the value your company realizes from a target universe of prospects. In addition you will be able to be able to better measure your return on marketing investment — optimizing expenditures and deploying other resources with maximum efficiency.
Talk to an expert
1-800-747-0583
Cross-media marketing
In this day and age, those companies that reach their prospects most effectively are the ones who ultimately
win big in the marketplace. Concentrix has the resources
and expertise to help target your prospects perfectly.

Lead generation/Lead nurturing
There just may be a gold mine in those discarded or forgotten leads. With Concentrix TRAFx you get innovative multi-phase lead generation and lead nurturing. TRAFx brings the theory of one-to-one communication to life to reach your prospects. It nurtures them through a series of customized communications ensuring you relay the right message to the right individual at just the right time.
Data analytics
Mass mailings and sales calls will produce sales. But how effective are your efforts? With sales and marketing costs rising everyday, it makes far more sense to concentrate your efforts on the portion of your universe most willing
and ready to buy. Analytics is the key.

Direct sales
Outsourcing direct sales can significantly improve the ROI of many sales programs. Concentrix provides highly sophisticated consultative and relationship-based direct selling solutions for our clients that include a focus on cross-sell and upsell to drive increased revenue.