acquire  new customers
Data analytics
Employing analytics sharpens your edge with your prospects while also reducing waste. It helps identify the best prospects, develop relevant content and, ultimately, convert prospects to customers. In short, it makes your data work harder for you. Analytical modeling typically involves:

• Development of a specific, quantitative method to evaluate your prospect/customer attributes
• Segmentation of prospects based on unique attributes and differing predictive behaviors
• Prioritization of communications strategies for each segment of your universe
• Deployment of appropriate mail, e-mail, web and/or phone programs
• Testing and selection of predictive modeling techniques by objective
• Splitting data into training and validation sets to create models for each market segment

Marketing analytics helps you find your best prospects and develop offers and marketing communications of interest to them. Most importantly, it helps convert prospects to customers and build the relationship from there. That is the Concentrix way!

Cross-media marketing

In this day and age, those companies that reach their prospects most effectively are the ones who ultimately
win big in the marketplace. Concentrix has the resources
and expertise to help target your prospects perfectly.

Data analytics

Mass mailings and sales calls will produce sales. But how effective are your efforts? With sales and marketing costs rising everyday, it makes far more sense to concentrate your efforts on the portion of your universe most willing
and ready to buy. Analytics is the key.

Lead generation/Lead nurturing

There just may be a gold mine in those discarded or forgotten leads. With Concentrix TRAFx you get innovative multi-phase lead generation and lead nurturing. TRAFx brings the theory of one-to-one communication to life to reach your prospects. It nurtures them through a series of customized communications ensuring you relay the right message to the right individual at just the right time.

Direct sales

Outsourcing direct sales can significantly improve the ROI of many sales programs. Concentrix provides highly sophisticated consultative and relationship-based direct selling solutions for our clients that include a focus on cross-sell and upsell to drive increased revenue.