acquire  new customers
Cross-media marketing
Voice. Print. e-mail. Web. No matter what your message, our cross-media strategies help you expand your business and capitalize on multiple channels.

We can help you more effectively reach your customers and prospects with targeted, one-to-one communications. In addition, we can help increase response rates and build brand with tools such as:

• Variable Data Printing
• Personalized URLs / Response URLs
• Email and personalized direct mail

Tying together highly personalized multiple communications channels such as direct mail and email in a single campaign has numerous advantages. It helps achieve a higher level of personal connection with customers by allowing you to interact with them in the manner they prefer. Plus, by ensuring your communications are relevant to your audience, it increases the attention they are willing to pay to your offers and messages, resulting in higher response rates and ultimately greater ROI. And, Concentrix' IMPAX application tracks all of your interactions, real time, so you will always be in the know regarding your campaign performance.
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Cross-media marketing

In this day and age, those companies that reach their prospects most effectively are the ones who ultimately
win big in the marketplace. Concentrix has the resources
and expertise to help target your prospects perfectly.

Data analytics

Mass mailings and sales calls will produce sales. But how effective are your efforts? With sales and marketing costs rising everyday, it makes far more sense to concentrate your efforts on the portion of your universe most willing
and ready to buy. Analytics is the key.

Lead generation/Lead nurturing

There just may be a gold mine in those discarded or forgotten leads. With Concentrix TRAFx you get innovative multi-phase lead generation and lead nurturing. TRAFx brings the theory of one-to-one communication to life to reach your prospects. It nurtures them through a series of customized communications ensuring you relay the right message to the right individual at just the right time.

Direct sales

Outsourcing direct sales can significantly improve the ROI of many sales programs. Concentrix provides highly sophisticated consultative and relationship-based direct selling solutions for our clients that include a focus on cross-sell and upsell to drive increased revenue.